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Music is called a universal language, but at international concerts in Argentina, language can still be a barrier. Duolingo becomes the first app to subtitle live concerts in real time, translating lyrics on stadium screens so fans can understand, sing, and feel every song. Because no one should be at a concert without feeling part of it.

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Student Work

Applied Creative Skills

MY CONTRIBUTION

Creative Strategy, Art Direction, Visual Narrative Design, Social-First Campaign Thinking, Concept Development.

Led the visual development of the campaign through concept creation, art direction, visual storytelling, and design execution.

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