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CREATING ART BY DIRECTING
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The North Side Box Club is a modern boxing and fitness club in Mérida focused on technical training, physical conditioning, and community-driven experiences. The brand combines the intensity of boxing with a contemporary and energetic atmosphere designed for both beginners and experienced athletes.
ACTIVATION Work
Applied Creative Skills
MY CONTRIBUTION
Creative Direction, Production, Art Direction, Photography Direction, Graphic Design, Content Strategy, Interview Development, Visual Storytelling, and Creative Conceptualization. The project included photo and video production, athlete interviews, branded visual design, and the creation of a cohesive content identity focused on capturing the energy and culture of the boxing community.
Production, Content Creation, Production Management, Creative Direction, Editing, and Support in Graphic Visual Development. Responsible for coordinating creative execution and helping shape the visual identity and content experience throughout the project.
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