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CREATING ART BY DIRECTING
Yoroso is an emotional and immersive art experience that explores the invisible wounds left behind by growing up. Through nostalgic visuals, symbolic storytelling, and a broken teddy bear transformed into sculpture, the project reflects on lost innocence, memory, and vulnerability, culminating in a collective sensory experience through art, music, and design.
ACTIVATION Work
Applied Creative Skills
Spearheaded the campaign's execution from script to screen. I directed the video shoots, managed on-set production, and supervised the final edit, ensuring the creative vision was flawlessly delivered.
MY CONTRIBUTION
Led the Yoroso campaign from concept to final cut, managing the art direction, on-set production, and video editing to deliver a cohesive, high-impact visual narrative.
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