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CREATING ART BY DIRECTING


We’ve been conditioned to see running as a numbers game—split times, rankings, and data. But out here, no two strides are identical. Every runner carries a different story and a different pace. That’s where the mask falls off.
We champion movement as a personal signature. Running isn't just exercise; it’s self-expression. This visual identity is rooted in that raw truth: the goal isn't peak speed, it's peak authenticity. Every design choice echoes the same principle: you aren't racing the crowd; you’re racing yourself.




Student Work
Applied Creative Skills
MY CONTRIBUTION
Creative Strategy, Art Direction, Visual Narrative Design, Social-First Campaign Thinking, Concept Development.
Led the visual development of the campaign through concept creation, art direction, visual storytelling, and design execution.
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